As it happens, Beigbeder was himself fired from his job with a (real) advertising agency after his bosses read 99 Francs, which is hardly. A Novel [Frederic Beigbeder] on *FREE* by Frederic Beigbeder (Author). out of 5 stars 8 99 francs: Roman (French Edition). Frédéric. In the year , Frederic Beigbeder has written a book and got fired because of it. That means that the novel, that has become a huge.

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Books I want frabcs share with you. OMG it is so true about they are doing with us with re commercials and advertisements! The nice thing about this is that in the real life, Beigbeder, the author, has signed slogans that have become successful mottos in France.

We follow the adventures of a publicity hotshot called Octave, who is writing down his story in an attempt to get fired from his job.

99 francs by Frédéric Beigbeder | LibraryThing

This page was last edited on 16 Septemberat It’s a world where vile slogans get rewarded, where manipulation is key to succes and, more importantly, the world we all live in today.

After re-reading my review, I notice that I have a lot of links to other posts in it, more than the usual. The movie stays close to the book with only a few changes necessary to make it work as a film or to condense the plot into two hours. Beigbfder consumer society where we live together and where advertising is often propaganda polluting the mind.

The book is an attack on advertising, then. He doesn’t really know how he is supposed to go about that, but still. La promesse de l’aube Romain Gary. Blogs I Follow WordPress. The film is a satire on the modern advertisement business. By using this site, you agree to the Terms of Use and Privacy Policy.


Octave is fed up with his job, he questions its worth and points out that it helps money governing the world, making people only wanting to buy new things instead of focusing on the real values. The importance of 99 Francs which was the original price of the book, but now the title is the same as its price in euros, and of course it changes accordingly in translations is in its satire.

La chute Albert Camus. Read a book which you would rather not. I’m not going to be a nice narrator. Well, the book is ugly, narcissistic, vulgar and full of complicated affairs, but still, it represents a very interesting approach on life in an advertising agency and more exactly, the ugly parts of selling beautiful lies to the avid consumers.

Octave seems to have everything – a good mind, a great job in advertising, a lavish apartment, girls and an affordable cocaine habit.

They’ve already started the third world war he claims. See the other authors section. View all 5 comments.

Ad execs quoting Gramsci? Only in France

In desperation she waves a tub of Danette chocolate cream dessert at them, and they spring awake singing Bob Marley’s ‘Get Up Stand Up’, dancing around the beach ‘tasting the product’. Trivia About 99 francs 14, Elle fait tourner le monde. So, for all its faults, I applaud the sincerity of its passion, its spirit of revolt, its attempt to alert us to the fact that everything is for sale, moronically and inescapably.


Upon graduation at the at the age of 24, began work as an adverti Beigbeder was born into a privileged family in Neuilly-sur-Seine, France. The best novel written about the ad business. Bwigbeder either don’t care about them or you are afraid of them” for example. Amazon Francz 0 editions.

Sky always blue, babes never ugly, perfect happiness, makeover by PhotoShop. It is about a guy franncs is riding high on the horse as an francd executive and has pretty much everything anyone could want in our modern society, and this ultimately throws him into despair. Yeah, this is just one of those books that people read because it’s been talked about so much.

There’s also a more romantic side to the story. Les justes Albert Camus. Open Preview See a Problem?

Rosy blotches blossomed on my cheeks. In the first, Octave plunges to his death after killing people with a car under the influence of drugs, killing the office hamster and causing the suicide of his best friend and his lover.

But the real model is Celine, tellingly quoted here by one of the protagonists during the novel’s climactic scene, the murder of a wealthy Miami resident.

Aristotle once said that “a human is a society animal,” he was definitely right.