Media Virus! has ratings and 6 reviews. Douglas Rushkoff shows that where there’s a wavelength, there’s a way to “infect” those on it—from the subtly, but. The most virulent viruses today are composed of information. In this information- driven age, the easiest way to manipulate the culture is through the media. As culture critic for our wild times, Douglas Rushkoff shows that where there’s a in a cave that isn’t cable-ready, you’re already infected with the media virus.

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Media Virus! by Douglas Rushkoff

To see what your friends thought of this book, please sign up. By clicking on “Submit” you agree that you have read and agree to the Privacy Policy and Terms of Service. It will probably read as very dated nowadays unless they’ve added some new material in the latest editions.

Douglas Mark Rushkoff born 18 February is an American media theoristwriter, columnist, lecturer, graphic novelist, and documentarian. Themes Themes 2 In other projects Wikimedia Commons. What sort of messages are these brave new medias carrying into our culture?


A hip and caustically humorous McLuhan for the ’90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today’s age of instant information. I also appreciated the look at the “guerilla” media as vurus as the history of television daytime talk shows. A helter-skelter style sometimes undermines the rigor of otherwise persuasive arguments, and Rushkoff is so enthusiastic about the positive power of everything from daytime talk shows to MTV that he barely acknowledges their negative effects.

References to this book Changing their minds: One of these items ships sooner than the other. Lists with This Book. What does it all mean? In fact, he asserts, the media replicates much like biological forms and can be manipulated to hasten our evolution.


Media Virus remains an excellent overview of the tensions and possibilities that television presents for political activists. He is best known for his association with the early cyberpunk culture, and his advocacy of open source solutions to social problems. Most recently, Douglas Rushkoff has turned his critical lens to the medium of currency. Media reporter, reviewer, producer, guest booker, blogger. There was a problem adding your email address.

Withoutabox Submit to Film Festivals. He’s not for everybody, as the parade of friends who returned this book to me unread will attest, but his style works for me and ideas appeal to me. Chuck Cage rated it liked it May 30, Douglas Rushkoff’s philosophy developed from a techno-utopian view of new media to a more nuanced critique of cyberculture discourse and the impact of media on society.

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American media theorist, writer, columnist, lecturer, graphic novelistdocumentarian. InRushkoff was awarded the Marshall McLuhan Award by the Media Ecology Association for his book Coercionand became a member and sat on the board of directors of that organization. But this book will convince many that the counterculture is alive and well–and more widely dispersed than ever. A more critical perspective– or an examination of the media activism of the Christian right or other cultural forces–would have given his study a critical edge it douglad.

My expectation was that this book would be a somewhat dry reference on how viral marketing works and why it works. Want to Read saving…. Hidden Agendas in Popular Culture. Rushkoff worked with kedia Robert Anton Wilson [28] and Timothy Leary on developing philosophical systems to explain consciousness, rushioff interaction with technology, and social evolution of the human species, and references both consistently in his work.


I dig Douglas, all of his stuff, unabashedly. An inspired look at how ideas are disseminated by the media and at how new concepts can be injected into the mainstream, altering views about critical social issues.

When Everything Happens Now. Since its release in’Media Virus’ has become Douglas Rushkoff’s most influential and most popular book. Jun 13, Wayne Porter rated it it was amazing. What does it all mean?

This is a valuable book because its accessible easy to read style makes it a good introduction to a field that many find foreboding, difficult or complex. Ballantine Books- Social Science – pages. Retrieved on May 3, Account Options Sign in.

Written inthe book’s seems a bit dated in its predictions The Truth About JudaismRushkoff explores the medium of religion and intellectually deconstructs the Bible and the ways that religion fails to provide true connectivity and transformative experiences.

Jane rated it really liked it Jan 05, Cyberiahis first book on cyberculture, was inspired by the San Francisco rave scene of the early s. He consults to museums, governments, synagogues, churches, universities, and companies on new media arts and ethics.

While cable television, fiber-optic telecommunications, satellite dishes, computer modems, camcorders, fax machines, and videocassettes form the crisscrossed arteries of a vast “information superhighway”, we must ask ourselves: Hidden Agendas in Popular Culture.