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Marketing Management by Kevin Lane Keller and Philip Kotler (, Hardcover, Revised) | eBay
Inhe received the William L. Amazon Advertising Find, attract, and engage customers.
Share your thoughts with other customers. Each end-of-chapter section now includes two expanded Marketing Excellence mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations. So some false advertising there.
Kotler & Keller, Marketing Management | Pearson
Table of Contents Part 1. Customers who viewed this item also viewed. The description said it was a hardcover which it was not. Any Condition Any Condition. Marketing Management, 14th Edition. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included.
If you are a seller for this product, would you like to suggest updates through seller support? Relationship marketing —having rich, multifaceted relationships with customers, channel members, and other marketing partners. Not every student learns the same way and at the same rate. East Dane Designer Men’s Fashion. Each case includes questions that promote classroom discussion and student analysis. When you hear the term “marketing,” most people think of “sales” and “advertising,” but marketing is so much more than that.
Awesome book to have in your library! New to This Edition. I thoroughly enjoyed reading ddireccion book and it is a must have if you are a marketing major. A popular and highly sought-after speaker, he has made speeches and conducted marketing seminars to top executives in a variety of forums.
Marketing Management by Kevin Lane Keller and Philip Kotler (2011, Hardcover, Revised)
His Strategic Marketing for Nonprofit Organizationsnow in its seventh edition, is the best seller in that specialized area. Remaining true to its gold-standard kelled, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson’s online tutorial and assessment platform.
Would you like to tell us about a lower price? Save on Textbooks, Education Trending price is based on prices over last 90 days. Marketing Management, 15th Edition. College Hardcover Textbooks Revised Edition.
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The simulations change and branch based on their decisions, creating various scenario paths. This item doesn’t belong on this page. See any of the following pages for a complete listing of packages available: If you’re interested in creating a cost-saving package for your students, contact your Pearson rep.