Documents Similar To Balaure Marketing. Balaure – Marketing. Uploaded by. iulia – andreea · Balaure Marketing. Uploaded by. Dragoș Porumb · 2. C-âtoiu, I. References Armstrong, G., Kotler, P.: Marketing. An Introduction, 12th edn. Pearson Education, Inc, New Jersey () Balaure, V., C ̆atoiu, I., Veghes. Public and Nonprofit Marketing: Proceedings Lucica Matei, José Luis Vázquez- Burguete Balaure, V. et al. (), Marketing, ediţia a II-a, Uranus, Bucureşti 2.
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Even if there is reluctance in employing the management instruments to measure the efficiency of external marketing communication at an empirical level, the implementation process of campaigns is a suitable supportive environment for their application. Kotler P, Amstrong G.
Briefly, marketing should be used as a complement of the management activities. This article has been cited by other articles in PMC. In most cases, communication has the following main objectives: Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions [ 3 ]: The sale force of a health care organization consists of the employees who deliver medical services and other requested information to consumers, partners, and competitive units.
Over time, marketing specialists struggled to measure the efficiency of communication campaigns, but they have concluded that the evaluation process is constantly changing.
The external marketing communication in health care services The health care communication strategy of an organization with its marketing environment is an important condition in surviving and assessing the balure outcomes. Consequently, management instruments are employed to effectively evaluate the success of a campaign. In the absence of scientific methods, the Romanian organizations have higher risks of coming across many issues, as for example [ 7 ]: SWOT Analysis examines the strengths and balaurd of a health care organization which may bring advantages or disadvantages to an external marketing communication, as well as opportunities and threats found in the external environment of the organization Table 1.
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A graphic representation of the activities can be achieved marketibg all levels with the help of the Gantt Diagram. A third type of communication also refers to the internal communication but occurs between managers and employees. Public Relations are direct contacts with different categories of public on different themes, which occur during congresses, symposiums, workshops, interviews, and press releases.
It is specific to Dilemmas, as they become Stars. Marketing Communication has the role of informing, convincing, influencing and reminding [ 4 ]. This strategy seeks to sell some parts of the organization that have negative effects on the available resources.
Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions [ 3 ]:. It applies to Cash cows, which have an uncertain balaue. Open in a separate window. In the new context of globalization, the health care management marketing of services has the following functions [ 2 ]:.
The basic instruments of external communication for sending messages are the following [ 2 ]:. The promotion policy aims to disseminate information about the activities and services of the health care organization at an extensive level, as well as monitor the perceptions of the targeted populations.
The efficiency growth of external marketing communication through management instruments.
The sale promotion takes place when free promotional objects such as calendars, address books, pens, and even free consultations are being offered, with the purpose of growing the reputation of the health care organization. Marleting main objectives of the external communication strategies are the following [ 2 ]:.
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In the absence of marketkng methods, the Romanian organizations have higher risks of coming across many issues, as for example [ 7 ]:. Press Publishing House; Teora Publishing House; The efficiency growth of external marketing communication through management instruments The message, which uses different external communication channels, is delivered with the help of campaigns.
Nonetheless, when a health care organization wants to communicate with its consumers, this may happen on two strategic directions [ 9 ]: The instruments offer a slight prediction in which weaknesses appear in the delivery process. Comparing the actual matrix with the forecasted one, experts may identify the major strategic issues during the implementation phase of the campaign.
More than one communication activity can be illustrated on the same time frame Table 2. Therefore, the following instruments offer the possibility to measure the efficiency of an external communication campaign in a health care organization [ 8 ]:.
This strategy seeks to improve the market galaure on bbalaure expense of short-term profit.
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Author information Article notes Copyright and License information Markdting. Management marketing characteristics and management marketing functions.
The message, which uses different external communication channels, is delivered with the help of campaigns.
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